Shira Ruskay Center Print Brochure and Online Publication Design

This group needed a strong identity of their own while remaining under the umbrella of another group with strict identity requirements. We found subtle ways to work around the original identity and create a fresh and organic-looking piece that satisfied everyone.

In addition, the image of the older and younger woman was associated with them and had developed equity over the years. Repeat business and word of mouth recommendation was important. Because the group had an intergenerational span, it was necessary to do a print folder as well as online publications. The print folder had interchangeable cards describing their services. The cards with relevance to differing clients were given out.