Prolifics introduced their development framework program with this strategic marketing and brand identity program spearheaded by this memorable digital panther. The challenge was to explain the product to purchasing managers in an interesting, memorable, yet simple way. We designed technical illustrations, charts graphs and tables to establish the value of this product to IT managers and its value for their company.
In keeping with the Panther theme‚ we utilized a black-on-black palette with dull and gloss varnish printing effects for the print advertising design.
