Irene Liberman Design was asked to create a print step-by-step guide for doctors at Montefiore Hospital to use when interviewing, testing‚ and treating adolescent patients. Additional print design and online advertising were designed to appeal to the youngsters on the Bronx streets, and included the layout of a young person’s magazine. Various brochures were developed and distributed that appealed to a wider segment of the population with a campaign titled “HIV Testing is for Everyone, ACT Today.”
We also designed the program to work in South Africa. It has been successful there and with other HIV-vulnerable populations. The challenge for creative graphic design in web and print advertising was met with a successful response.
