An exciting design concept for an annual report, (either printed or online) is a vital document for investors, analysts, the media and potential customers to learn about the company.
We designed this USB annual report around their theme “Our People Make Things Happen.” We commissioned full portrait photographs to give the reader a personal introduction to their staff. Our design communicated the message that USB was a localized savings institution that maintained its original mandate of steady growth for investors and clients. Our writers penned straightforward copy whose tone incorporated USB’s marketing ideas.
