The CAG’s mission is to discover, nurture and promote young musicians. They asked us to design a logo‚ logotype and flexible branding image to identify their services without eclipsing the artists they represent.
The logo and logotype we designed were subtle‚ professional and somewhat formal in keeping with the classical musicians they represent; it incorporated playful‚ creative and youthful elements. It was applied to forms‚ print posters‚ price lists‚ press kits‚ advertising‚ direct mail‚ stationery and individual artist promotions. This brochure was part of an advertising campaign included in the prestigious Graphic Design USA Awards sponsored by Adobe.
