Samsung Professional Products Group Logo and Branding

Professional Products Group is an internal Samsung corporate division; we developed branding and collateral marketing to introduce PPG’s giant screens to the New York, London and Tokyo markets. The demographic to reach was between the ages of 25 and 39, male, affluent, urban and single in North America, Europe and Asia.

After market research, we developed our “Leader of the Pack” theme of motorcycles with copy such as “Where the Rubber Meets the Road.” The launch was successful and the target demographic responded well—as did their girlfriends and spouses. Contact us if you’d like to discuss how to reach a specific market with branding design.